Digital Marketing Course Syllabus

Course Duration: 10 Weeks (60–80 Hours)

Mode: Online / Offline

Level: Beginner to Advanced

Module 1: Introduction to Digital Marketing

Topics Covered

• What is Digital Marketing?
• Traditional Marketing vs Digital Marketing
• Digital Marketing Channels
• Marketing Funnel
• Customer Journey
• Digital Marketing Strategy
• Career Opportunities in Digital Marketing

Practical

• Create Google Account
• Create Business Email
• Digital Marketing Tools Setup

Module 2: Website & Landing Page Basics

Topics Covered

• Website Fundamentals
• Domain & Hosting
• WordPress Introduction
• Website Structure
• Landing Page Design
• UI/UX Basics
• Mobile-Friendly Websites

Practical

• Create a WordPress Website
• Design a Landing Page

Module 3: Search Engine Optimization (SEO)

Topics Covered

• Introduction to SEO
• Keyword Research
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• Image SEO
• Voice Search Optimization
• SEO Best Practices

Practical

• Optimize a Website for SEO
• Keyword Research using Google Keyword Planner

Module 4: Google Search Console & Google Analytics

Topics Covered

• Google Search Console Setup
• Sitemap Submission
• Indexing Pages
• Google Analytics 4 (GA4)
• Traffic Reports
• User Behavior Analysis
• Conversion Tracking

Practical

• Connect GA4 with Website
• Analyze Website Performance

Module 5: Google Ads (PPC)

Topics Covered

• Introduction to Google Ads
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Shopping Campaigns
• Performance Max Campaigns
• Keyword Planning
• Budget Management
• Ad Extensions

Practical

• Create a Google Search Ad
• Run a Demo Campaign

Module 6: Social Media Marketing (SMM)

Topics Covered

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• X (Twitter) Marketing
• Pinterest Marketing
• Social Media Strategy
• Organic vs Paid Marketing
• Content Calendar

Practical

• Create Business Pages
• Schedule Social Media Posts

Module 7: Meta Ads (Facebook & Instagram Ads)

Topics Covered

• Meta Business Suite
• Meta Ads Manager
• Campaign Objectives
• Audience Targeting
• Pixel Installation
• Conversion Tracking
• Remarketing Campaigns

Practical

• Create Facebook & Instagram Ads
• Install Meta Pixel

Module 8: Content Marketing

Topics Covered

• Content Strategy
• Blogging
• Copywriting
• AI Content Creation
• Visual Content
• Infographics
• Video Content
• Content Distribution

Practical

• Write SEO-Friendly Blog
• Create Marketing Content Using AI Tools

Module 9: Email & WhatsApp Marketing

Topics Covered

• Email Marketing Basics
• Mailchimp
• Email Automation
• Newsletter Campaigns
• WhatsApp Business
• Broadcast Campaigns
• Customer Engagement

Practical

• Create Email Campaign
• Design Newsletter

Module 10: YouTube Marketing

Topics Covered

• YouTube Channel Setup
• Video SEO
• Thumbnail Design
• Monetization Basics
• YouTube Ads
• Analytics

Practical

• Upload & Optimize a Video
• Create Video Marketing Strategy

Module 11: Affiliate Marketing & E-commerce Marketing

Topics Covered

• Affiliate Marketing Basics
• Amazon Affiliate Program
• Commission Models
• E-commerce Marketing
• Product Promotion
• Marketplace Optimization

Practical

• Create Affiliate Landing Page
• Product Marketing Campaign

Module 12: AI Tools for Digital Marketing

Topics Covered

• ChatGPT for Marketing
• Canva AI
• Google Gemini
• AI Image Generation
• AI Video Tools
• AI Copywriting
• Marketing Automation

Practical

• Generate Marketing Content Using AI
• Create Social Media Posts with AI

Module 13: Online Reputation Management (ORM)

Topics Covered

• Brand Reputation
• Google Reviews
• Crisis Management
• Customer Feedback
• Brand Monitoring

Practical

• Create Reputation Management Plan

Module 14: Freelancing & Client Management

Topics Covered

• Freelancing Platforms
• Fiverr
• Upwork
• LinkedIn Optimization
• Proposal Writing
• Pricing Strategies
• Client Communication
• Agency Workflow

Practical

• Create Fiverr Profile
• Write Client Proposal

Module 15: Capstone Project

Complete Digital Marketing Campaign

Students will create and execute a complete marketing campaign including:

• Business Website
• SEO Optimization
• Google Ads Campaign
• Facebook & Instagram Ads
• Email Marketing Campaign
• WhatsApp Marketing
• YouTube Marketing
• Social Media Strategy
• Analytics Dashboard
• Lead Generation Campaign
• Performance Report

Tools Covered

• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Meta Business Suite
• Meta Ads Manager
• Canva
• WordPress
• SEMrush
• Ahrefs
• Mailchimp
• Yoast SEO
• ChatGPT
• Google Gemini
• CapCut
• Buffer
• Hootsuite
• Trello
• Notion

Live Projects

• SEO Audit of a Website
• Google Ads Campaign
• Facebook & Instagram Ad Campaign
• Social Media Content Calendar
• Email Marketing Campaign
• Landing Page Creation
• Lead Generation Campaign
• E-commerce Product Promotion
• Personal Branding Strategy

Certification Preparation

This course prepares learners for industry-recognized certifications such as:

• Google Digital Marketing & E-commerce Professional Certificate
• Google Ads Certification
• Google Analytics Certification
• Meta Certified Digital Marketing Associate
• HubSpot Content Marketing Certification
• HubSpot Email Marketing Certification
• SEMrush SEO Toolkit Certification

Learning Outcomes

After completing this course, learners will be able to:

• Develop and implement end-to-end digital marketing strategies.
• Optimize websites using SEO best practices.
• Plan and manage Google Ads and Meta Ads campaigns.
• Analyze website traffic using Google Analytics and Search Console.
• Create engaging content for websites, blogs, and social media.
• Build and execute email and WhatsApp marketing campaigns.
• Improve brand visibility through social media marketing.
• Use AI tools to enhance marketing productivity and creativity.
• Generate quality leads and improve conversion rates.
• Work as a digital marketing professional, freelancer, or entrepreneur.

Career Opportunities

Successful learners can pursue roles such as:

• Digital Marketing Executive
• SEO Specialist
• SEM/PPC Specialist
• Social Media Manager
• Content Marketing Executive
• Email Marketing Specialist
• Performance Marketing Executive
• Marketing Automation Specialist
• E-commerce Marketing Executive
• Growth Marketing Executive
• Digital Marketing Consultant
• Freelance Digital Marketer
• Marketing Analyst

Course Outcome

Upon successful completion of this course, participants will have the practical skills and confidence to plan, execute, monitor, and optimize digital marketing campaigns across multiple channels. They will be prepared for in-demand marketing roles, freelance opportunities, or growing their own business using proven digital marketing strategies.